Email marketing company in Abuja
Did you know that email direct marketing has the highest ROI of any marketing channel?
Let our email marketing agency unlock the power of email marketing for your brand today!
Incredible ROI:
Email marketing averages 4x the ROI of other digital channels.
Highly targeted:
Reach people who’ve already expressed interest in your products and services. Segment your subscriber base to offer personalized offers and boost conversion rates.
Builds Brand Engagement:
Grow trust in your company by offering subscribers content that’s useful, informative, and relevant to them.
Cost-effective:
Compared with other digital marketing channels, email marketing is extremely affordable.
What does an email marketing agency do?
Firstly, let’s take a look at what email marketing is, and what companies use it for.
What is email marketing? Simply put, email marketing is any kind of advertising you do via email! Of course it’s not quite that simple, as you first need to build up a subscriber base and collect email addresses, and then make sure your mails aren’t ending up in people’s spam folders. From there, you also need to ensure your emails are enticing enough that your readers actually open and engage with them. This is where the services of an email marketing company or an email marketing consultant come in handy!
Generally, email marketing allows businesses to accomplish one of two major goals:
Turning prospects into customers, or
Encouraging previous customers to buy again
There are, however, many other reasons a company might invest in email marketing:
To inform and educate:
Help grow your brand’s reputation and build trust by sharing useful facts, advice or insights
To request feedback or a review:
Ask for constructive criticism to help you improve your service, or politely ask happy customers if they’d be willing to leave you a review or testimonial
To get the word out:
Promote an event or sale, or let customers know about company news which might affect them
To drive traffic to your website:
Coupled with solid SEO practices, email campaigns can be a great way to get potential leads exploring your website
To promote your social media profiles:
Let fans know they can follow you on their favourite social media platforms
Cross- and up-sell:
Recommend other products and services your customers might be interested in
Nurture customer relations:
Offer helpful resources free of charge to build good will and boost brand credibility, while also keeping your offering top of mind
Partnering with a trusted email marketing services company like VIS Nigeria can help you accomplish all this and more. We can assist with email marketing in FCT Abuja and across Nigeria, as well as for international brands.
What makes email marketing so effective?
Email has been around for a long time (since 1972 in fact!) so it’s not all that surprising that people expect it to be a bit outdated in terms of marketing. With social media such a presence in our daily lives now, most companies expect advertising campaigns on platforms like Instagram, Twitter, Facebook and LinkedIn to outperform “old-school” email. Actually, this couldn’t be further from the truth!
Email marketing consistently outperforms all other forms of digital marketing in terms of ROI. Part of this is the low cost of entry, which allows even the smallest start-ups to take advantage. And because you’re directing your messaging at a group of people who have already expressed interest in what you have to offer (by signing up in the first place) the chance that your efforts will convert into revenue are pretty good.
In addition, with something like social media, you’ll always be guessing which platforms are most popular with your target audience. You’ll likely have to run campaigns on several platforms at once, which gets complicated. With PPC advertising, some of your potential customers may fall through the net if they prefer different search engines, or use a browser that blocks most ads.
But what does every single one of these users have in common? They all have an active email address – and the vast majority of internet users check their email every single day. 7 out of every 10 also prefer hearing from businesses through email, where it’s easy to refer back to later, or pass on to a manager or colleague in the case of B2B email marketing companies.
Sounds like a no-brainer, right? But why enlist the services of an email marketing company?
What email advertising companies do
With all the benefits we’ve discussed above, you’re probably raring to get started with your own email marketing campaign. There’s one big hurdle to be overcome first through: building up a list of subscribers.
Do you enjoy getting spam emails that have absolutely no relevance to your interests? Of course you don’t – and increasingly, built-in spam filters won’t let these kinds of mails into the inbox at all. There are also legalities to be considered, as sending unsolicited emails is illegal in most parts of the world, including South Africa.
For all these reasons and more, purchasing an existing list of emails is a really bad idea. Apart from anything else, it’s not likely to work. You’re shooting in the dark as to whether the recipients have the vaguest interest in what you’re selling at all – if they even see, let alone open your mails.
A small, targeted, qualified, and opt-in subscriber base is far more valuable than a massive purchased one. The best email marketing companies will always focus on this crucial aspect first. And as both an email marketing and digital agency, we’re ideally positioned to help you attract the kind of subscribers that convert into sales.
As a specialist provider of email marketing in Abuja Nigeria and internationally, VIS Nigeria’s killer SEO skills mean we can grow your list the right way. Like many top email marketing companies in South Africa and around the world, we know that the best campaigns are built around providing value first, and selling second.
Email marketing services for small business
If you’re a small business owner, you know how vital it is to keep existing customers happy, and pursue every new potential lead. We offer company email marketing for B2C companies, as well as B2B email marketing services across South Africa.
Aside from helping you stay in touch with your existing customers to generate further sales, email marketing is also a great way to build brand awareness and establish yourself as an industry leader.
VIS Nigeria offers email marketing in Abuja Nigeria and on the global stage.
What our email marketing services agency can offer your business
Highly effective lead magnets and opt-in forms
Incentivise potential customers to sign up to your database through compelling lead magnets and enticing opt-in forms.
A/B split testing
By testing multiple versions of an email on a small segment of your subscriber base first, we ensure the best-performing version goes out every time.
Mobile and tablet-friendly designs
Make sure your mails display beautifully and function perfectly, no matter what device your customers view them on.
Analytics, reporting and continuous improvement
By keeping an eagle eye on your stats, we’re able to monitor what works best, so we can continuously improve your ROI.
Abandon cart emails
As an ecommerce email marketing agency, we can help you recover “lost” revenue through abandon cart email follow-ups.
Automated follow-up and product recommendation emails
Use your customers’ previous purchases and interests to get them coming back for more, and keep them engaged with your brand.
Content writing and email design
Take advantage of our content marketing specialists to craft compelling emails that entertain, inform and convert.
Competitor Analysis and Email Strategy
Stay one step ahead of the competition with a personalised strategy designed just for your company.
WHAT OUR CLIENTS ARE SAYING
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Customer Satisfaction
Caleb Ojochona Samuel
Defence Construction Canada
The guys at VIS Nigeria are good at what they do, professionals to the core. Most importantly, the team is one that listens. In working with them on a website project, they were detailed and very open to understanding and implementing what we needed
Chinelo Nwafor
Defence Construction Canada
VIS Nigeria's level of expertise on designing E-commerce websites is amazing. Smooth communication process on a project and they exceed expectations.
Samuel Ajunwa
Defence Construction Canada
i was highly impressed by their display of professionalism ,friendly and welcoming staff. With #VISNigeria, am confident in achieving my digital business goals
