Search Engine Optimization is a big deal in digital marketing today, every business owner wants their website to appear on the first page of search engines when their relevant keywords are being searched for, this is because most internet users do not go past the first page.
In a nutshell, what is Search Engine Optimization all about? SEO are the strategies involved in increasing your website visibility on search engines.
According to www.searchengineland.com
SEO is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
Search Engine Optimization is constantly changing and over the years, there have been some misconceptions about what SEO is all about.
In this article, we will be sharing with you 5 of the Biggest Misconceptions about Search Engine Optimization.
1. SEO is only about keywords and links.
This is a major misconception people have about SEO. Yes, keywords and links are important, but they are not the only factors. If you are depending on keywords and links to help boost your page ranking, then you might not be too happy with the results.
2. SEO works only on Google.
We are sure this is not the first time you’ve heard that SEO works only on Google. Without a doubt, Google is the most used search engine, but as the name connotes ‘Search Engine Optimization’ not ‘Google Optimization’, your website can be optimized for other different search engines, e.g. Bing, Yahoo, etc.
According to www.gshiftlabs.com, 400,000,000 and 300,000,000 unique monthly visitors use Bing and Yahoo respectively (Oct. 2016).
3. Focuses on Quantity over Quality.
It is not just about how frequent you put out content; search engine algorithms recognize high-quality content and if something is particularly high quality it will sell. Although it might be tough at the beginning, but quality is definitely the safe path to SEO.
Note that quantity (consistency) is equally good when they are quality contents.
4. SEO is for the Big Brands
SEO is not only for the big industry leaders; smaller businesses can also get results through search engine optimization.
5. SEO is a “one-time” Thing
Many businesses believe SEO is a one-time thing, which is false. SEO is a never-ending process; you have to optimize your pages, post relevant content and improve your site’s structure frequently. SEO requires a lot of focus and consistency.
Conclusion
For your business to survive in today’s competitive market, SEO is very important. Search engines serve millions of internet users every day.
So, take advantage of SEO to grow your business and meet its objective.
We really hope you’ve found this article helpful.
If you need help or guidance in improving your website search engine optimization, simply Contact Us. We’d be happy to assist.
Do you have questions or comments concerning search engine optimization? Please feel free to leave a reply below.