A LinkedIn business page helps your members know more about your business, the latest news, job opportunities, new products, about your team, etc. And with over 675 million users, LinkedIn gives your business the opportunity to increase brand awareness and also helps you attract leads who can eventually turn to pay customers.
The first step to effectively utilize your LinkedIn for your business is to create a LinkedIn business page. Note that a LinkedIn page can only be created on a desktop.
In this article, I’ll be sharing 6 ways you can increase engagement on your LinkedIn business page.
1. Encourage your team to engage with your page
Encourage your team members to follow and share updates from your business page to boost the organic reach. By sharing your posts, their networks can notice your brand. This will increase your brand awareness on the platform.
As your team members constantly engage with your posts, your business page is likely to gain more followers, who can eventually turn to customers.
2. Let your ‘about us’ be compelling
Write a compelling ‘about us’ on your LinkedIn page. When visitors come to your page, one of the things they look at is your ‘about us’ and this is very important. It should be brief and concise.
It is a great opportunity to announce or showcase yourself to your page visitors.
3. Post valuable content
Posting valuable content on your business page can never be overemphasized. It is important for page growth and engagement.
LinkedIn gives your business the opportunity to position your brand as a thought leader in your industry.
Quality content and compelling updates will be beneficial to your brand. Some content ideas for your LinkedIn business page include:
- Brand storytelling
- Answering industry questions
- Video content
- Frequently asked questions about your brand or industry
- Infographics
- Sharing blog posts from your website, etc.
4. Use sponsored posts
Another way to increase engagement on your LinkedIn business page is to run ads. Use LinkedIn ads to reach more than 675 million professionals worldwide.
Running ads is a fantastic way to reach new users. Note that LinkedIn ads are more expensive than other social media ads. You spend a minimum of $10 daily budget per campaign. But in the long run, it will help increase your visibility and engagement.
5. Get involved in LinkedIn groups
Taking advantage of LinkedIn groups will help your business connect with new & existing customers. It also allows you to network with other people in your field/industry or people with similar interests.
6. Engage! Engage!! Engage!!!
Engage with your audience. Do not ignore comments, even if it is a negative one, ensure you respond to comments and shares on your page.
Conclusion
A LinkedIn business page will help you drive awareness and quality engagement with professional audiences. And with the points listed above, you’ll be able to increase engagement on your LinkedIn business page.
I hope you found this useful. If you need help or guidance in improving your social media page(s), simply Contact Us. We’d be happy to assist. Do you have questions or comments concerning social media management? Please feel free to leave a reply below.